Zoe Foster Blake has revealed the reason why she stopped posting so many photos online of the two children she shares with radio star husband Hamish.
The couple, who parent Sonny, eight, and Rudy, five, once flooded their Instagram accounts with adorable pictures of their bubs, but now they are rarely seen online.
While fans may be disappointed they no longer get a peak into their family life, Zoe, 43, told The Sydney Morning Herald on Sunday that it’s for the best.
‘We’re very private and we’re very boring. We’re just a normal family and I think our inclination to share our life has gone down a lot,’ she told the publication.
Despite their inclination toward privacy as the kids grow older, Zoe and Hamish still post happy snaps from family holidays, strategically hiding Sonny and Rudy’s faces.
Zoe Foster Blake, 43, (right) revealed to The Sydney Morning Herald on Sunday the reason she stopped posting so many photos of the two children she shares with radio star husband Hamish, 42, (left)
Zoe went on to say learning to raise children came with plenty of obstacles, but she and Hamish, 42, are learning to navigate them together.
‘We read a lot about [parenting], we’re doing the work, we want to raise our kids the best we can. We want to treat it not like a job, but as a project,’ she said.
With a popular comedian as their father, it seemed the author and entrepreneur risked being outnumbered by jokesters, but she insisted that was far from true.
The couple, who parent Sonny, eight, and Rudy, five, once flooded their Instagram accounts with adorable pictures of their bubs, but now they are rarely seen online without their faces hidden
‘Rudy is very funny, she’s got very good comedic timing,’ Zoe admitted, but revealed that wasn’t the case for her eldest.
Zoe said her young boy Sonny is ‘a bit more like me’ and has more of a penchant for following the rules because ‘he likes doing things the right way’.
It comes after Zoe broke her silence on buying back her stake in her skincare brand Go-To after beauty company BWX went into administration.
‘We’re very private and we’re very boring. We’re just a normal family and I think our inclination to share our life has gone down a lot,’ Zoe said
The Australian author first sold her 51.5 per cent stake of her beauty brand to the ASX listed beauty conglomerate for $89million in 2021.
But just two years later, Zoe and Go-To co-founder Paul Bates bought back their controlling stake in the business for a fraction of the price at $21.8million after BWX collapsed into administration in April 2023.
Reflecting on the turbulent time, Zoe admitted she felt ‘deeply out of her depth’ with the deal because there is no ‘handbook’ for finding the perfect business partner.
The wife of comedian Hamish Blake said she felt ‘maternal’ towards Go-To and did everything she could to save the business after the BWX deal unraveled.
