Scent Master: Chriselle Lim of Phlur

Chriselle Lim first became a YouTube influencer in 2010, exactly where she shared every thing from trend tips to wedding planning and ultimately cemented herself as a chief in the life-style area. Then, in 2021, Lim designed a go to claim a bigger stake in beauty, having about as operator and imaginative director of the fragrance model Phlur.

“I was released to Phlur a several many years back again when it was owned by a distinct human being,” she tells PS. “When I arrived in as the new proprietor, the first fragrance we introduced was Lacking Man or woman.” The TikTok-viral fragrance has sold out several times and has turn out to be rather of a hero product or service for the firm.

“It was created during a time when I was damaged, misplaced, and lonely – I was likely by way of my divorce,” Lim suggests. “I questioned our perfumer Constance Georges Picot if we could someway bottle a little something that would instantaneously experience like a heat hug. I wished it to really feel warm and cozy, as nicely as personal and private. I needed it to evoke the essence of your lover’s pores and skin.”

Considering the fact that then, Lim and her staff have developed various other fragrances to mass acclaim — see: the Vanilla Skin Human body Spray ($35), which is also normally sold out, as properly as a person of the new scents: Strawberry Letter ($99). The relaxation, as they say, was history.

Keep looking at to master additional about Lim’s journey to fragrance fame.

POPSUGAR: How did your curiosity in fragrance start off?
Chriselle Lim: I was born in Texas, but grew up in a smaller town termed Danville in Northern California. Having said that, for the much better 50 percent of my childhood, I was living in Seoul, Korea. My grandmother who currently life there is magnificence-obsessed and is the one particular that introduced me to fragrance. I recall her usually sitting down at her vainness, accomplishing her skin care, and spritzing her Chanel fragrance at the very conclusion of her routine.

PS: Wander us as a result of developing Phlur as we know it now. What made you want concentrate on a market fragrance brand?
CL: Phlur is a play on the French phrase, Fleur, which indicates flower. The title is supposed to evoke a sense of character and freshness, with a touch of elegance or sophistication, which aligns with who we are as a brand. I required to carry a new acquire on fragrance by storytelling – we all know how a particular scent can immediately link you to a particular memory. Phlur is impressed by those people moments and thoughts – I want the planet to practical experience our great fragrances by way of that lens.

PS: How has your strategy to fragrances progressed as you’ve got ongoing your profession in perfumery?
CL: The plan of possessing a signature scent has usually been one thing that I thought in due to the fact that is how I was released to fragrance. Above the many years, I have realized that fragrance is just like style it can be dependent on your mood, where by you are likely, what you’re accomplishing, what you want to evoke, etc. It can be no extended about getting just one scent but relatively, like style, obtaining a wardrobe of fragrances. I see it as a terrific way of self-expression.

PS: Do you have a favored Phlur scent?
CL: I really don’t have a most loved due to the fact they are all similarly unique, but the just one that I naturally gravitate toward the most throughout this season is Father Determine ($29), [which] to me is the great day-to-evening fragrance and is tremendous functional. Plus, it can be mild more than enough to have on in meetings or layer with an additional fragrance. I am constantly acquiring compliments whenever I dress in this scent.

PS: What are you looking forward to about the long term of Phlur as properly as the fragrance industry at big?
CL: For Phlur, we have so several thrilling items coming down the pipeline that I cannot wait around to share with the general public. When it will come to the splendor market at big, I am hunting ahead to observing how it continues to evolve. With trends modifying as fast as they ever have, it is really forcing brand names to turn out to be as dynamic and as impressive as achievable and I cannot wait around to see how this transforms the business.