SAG-AFTRA taps Nielsen for streaming info to implement new agreement

SAG-AFTRA has tapped viewers measurement firm Nielsen to give streaming info that will notify how the performers union enforces certain terms of its new agreement with the major studios.

Nielsen declared Thursday that it will function as the formal 3rd-bash company of streaming viewership numbers for the Display screen Actors Guild-American Federation of Tv and Radio Artists. The Nielsen knowledge is envisioned to complement additional viewership info supplied by the streaming giants on their own.

“New organization types need new tools, and that is why we’ve enlisted Nielsen,” reported Duncan Crabtree-Ireland, main negotiator and countrywide executive director of SAG-AFTRA. “The data they provide will give us the means to cross-check the knowledge streamers give us and be certain businesses are satisfying their contractual obligations to our associates.”

The partnership comes many months right after SAG-AFTRA attained a deal with the key studios and streamers to stop the 118-working day actors’ strike. As section of that a few-yr pact, the streaming corporations have agreed to share viewership numbers with the guild.

SAG-AFTRA intends to use the knowledge to qualify for bonuses performers used on hit movies and Television set demonstrates streaming on Netflix, Max, Amazon’s Prime Video clip and other platforms. For each the agreement, actors are entitled to a reward (in addition to residuals) if their application is viewed by at the very least 20% of the streaming service’s domestic subscribers in the very first 90 times of its launch.

Twenty-five % of the bonus pool will go to a freshly made streaming payment distribution fund, which will fund streaming bonuses for added performers.

“The swift evolution of the media landscape and audience behaviors in excess of the previous 10 years has not only affected how content is consumed and measured but also greatly impacts the monetary versions on which the amusement business operates,” explained Karthik Rao, main executive of Nielsen.