Rihanna oozed style as she sported an oversized cream ensemble and debuted a dramatic blonde fringe at the launch of her new Fenty x PUMA trainer collab.
The singer, 36, has brought out several styles of trainers with the sports brand – and on Wednesday she celebrated her most recent launch at Tobacco Dock in London.
The Fenty X Puma Creeper Phatty Earth Tone all come in earthy colours – warm white, totally taupe and green fog.
For the launch, Rihanna stunned in an oversized cream wool coat with grey pleated trousers and a matching shirt.
She sported the launch’s trainers for the event – which was attended by a host of stars, including Love Islanders, rappers and Drag Race queens.
Rihanna oozed style as she sported an oversized cream ensemble at the launch of her new Fenty x PUMA trainer collab in London on Wednesday
The singer, 36, has brought out several styles of trainers with the sports brand – and on Wednesday she celebrated her most recent launch at Tobacco Dock in London
Rihanna showed off a striking new hair-do with her long, bleached blonde styled poker straight and a choppy fringe sitting above her eyebrows.
Also in attendance were some of the stars from ITV’s Celebrity Big Brother – Zeze Millz, Marisha Wallace and Brad Riches.
Power couple Dami Hope and Indiyah put on a loved-up display for the event.
Dami sported a yellow knitted bucket hat, while Indiyah showed off her unique sense of style in boy-style boxers up over her jeans and a plethora of pearl necklaces.
Former Love Island winner Amber Gill also stepped out for the event, flashing her abs in a green race crop top. Tyler Cruickshank was another of the reality show’s former cast members to turn out.
Meanwhile representing Ru Paul’s Drag Race at the event were Cara Melle, Tayce, Black Peppa, and Kitty-Scott Claus.
Kitty was cinched by a tiny corset as she donned a daring sheer mini-dress with ruching panels, while Cara Melle also bared her incredible figure in a sheer lace bodysuit.
Tayce looked incredible as she showed up for the event in a skin-tight ruched mini-dress, which had the bodice and lips and the word ‘Trash’ on it. She paired the ensemble with a black cropped blazer and striking white eye look.
And Black Peppa wowed at the launch in an eye-catching scarlet red look, where they paired with a huge red hat and ripped body-suit, as well as a pair of high-waisted cargo pants.
Rihanna poses as she arrives for the Fenty X Puma Creeper Phatty Earth Tone launch party
The Fenty X Puma Creeper Phatty Earth Tone all come in earthy colours – warm white, totally taupe and green fog
For the launch, Rihanna stunned in an oversized cream wool coat with grey pleated trousers and a matching shirt
Rihanna ducked as she prepared to exit her sleek black vehicle, a bodyguard already waiting outside
She sported the launch’s trainers for the event – which was attended by a host of stars, including Love Islanders, rappers and Drag Race queens
The business woman has founded cosmetics brand Fenty Beauty, and fashion brand Fenty
Rihanna as she arrives for the event in London
Rihanna sports a huge pair of sunglasses with brown lenses ahead of the event
Rihanna showed off a striking new hair-do with her long, bleached blonde styled poker straight
Rihanna also debuted a choppy fringe sitting above her eyebrows
The hitmaker was chic as she launched the trainers – which come in earthy tones
She channeled her inner model as she tilted her head back and parted her lips
Rihanna looks surprised as she speaks at the launch of her PUMA range
According to the Puma site, the sneakers are being sold for $200
Rihanna was seen getting out of a car at the event, surrounded by staff
She sauntered confidently towards the event while some of her team were still getting out of the car
The hitmaker beams, show off her bright red lip, as she poses for snaps at the launch event
Her striking blonde fringe works to contrast her make-up look
Rihanna looks stylish as she steps out of a car at the event
Rihanna scrunches her face as she gives a speech at the product launch
Rihanna stuck both arms out in front of her and folded her hands into fists
Rihanna then got into a fighting pose with her fists up in front of her, revealing the diamond-studded ‘grim’ ring to be partner A$AP Rocky’s, and the other, her own, reading ‘mom’
She rubbed her eye as her assistants fixed her hair and her clothing
Now camera-ready, Rihanna animatedly engaged with press as she was surrounded by phones, cameras, and microphones
Rihanna stood on a patch of greenery as her new sneakers hung from the ceiling
Rihanna held the light blue-green sneaker in her hand and talked to the guests about it
One of the new sneakers’ names was revealed to be The Creeper Phatty
Zeze looked chic in a cropped thin cream cardigan with brown cargo pants, while Marisha opted for a double denim look consisting of wide-leg jeans and a boob tube.
Brad kept it simple in a pair of cigarette jeans with a black satin blazer and bejwelled necklace.
Rapper Aitch also stepped out, posing for the camera in a 90s oversized navy tracksuit with a cap.
Rihanna took to Instagram to announce another sneaker collaboration between Puma and her brand Fenty in February.
The singer posted a video of herself in February flaunting the sneakers as she said, ‘I’m trying to make my style look proud.’
According to the Puma site, the sneakers are being sold for $200.
The sneaker comes in two print variations and is ‘wrapped in luxurious calf hair and rounded off with embroidered FENTY branding and retro gum soles’ with a gold aglet.
The mother-of-two paired the sneakers with a classy long white fur coat and all white ribbed top and sweats that made her signature raven hair pop.
Zeze looked chic in a cropped thin cream cardigan with brown cargo pants
Power couple Dami Hope and Indiyah put on a loved-up display for the event
Former Love Island winner Amber Gill also stepped out for the event, flashing her abs in a green race crop top
Tyler Cruickshank was another of the reality show’s former cast members to turn out
Tayce looked incredible as she showed up for the event in a skin-tight ruched mini-dress, which had the bodice and lips on it
She paired the ensemble with a black cropped blazer and striking white eye look
Kitty was cinched by a tiny corset as she donned a daring sheer mini-dress with ruching panels, while Cara Melle also bared her incredible figure in a sheer lace bodysuit
And Black Peppa wowed at the launch in an eye-catching scarlet red look, where they paired with a huge red hat and ripped body-suit, as well as a pair of high-waisted cargo pants
Stylist to the stars Kyle De’Volle wore a sheer number and racer jacket to the bash
Also in attendance were some of the stars from ITV’s Celebrity Big Brother – Zeze Millz, Marisha Wallace and Brad Riches
Marisha opted for a double denim look consisting of wide-leg jeans and a boob tube
Rapper Aitch also stepped out, posing for the camera in a 90s oversized navy tracksuit with a cap
DJ Cuppy looked typically stylish in a black and white Puma co-ord
The business woman has founded cosmetics brand Fenty Beauty, and fashion brand Fenty.
While the singer promoted her new sneaker collaboration, had something else to talk about.
‘Is that what you wearing to the studio to make the album you owe us for 84 years now?! if so, fly a** outfit,’ one commenter wrote.
Another said: ‘You used to say please don’t stop the music… now where is it?’
Barbadian native Rihanna released her last album, Anti, back in 2016.
She famously performed at the 2023 Super Bowl half-time show revealing her second pregnancy, as fans had speculated.
Her and ASAP Rocky have been together since 2020 as fans hope to see the pair marry.
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