Gemma Collins and Demi Sims led the stars celebrating London Pride in style on Saturday.
The annual event in the capital promotes greater inclusivity and acceptance of LGBT+ communities.
And Gemma was certainly in a celebratory mood as she joined pals Jedward at Clockstock, Chelmsford where they partied up a storm backstage.
The former TOWIE star, 42, cut a bold figure in a sparkly pink jacket and a white wide-rimmed hat as she danced with the twins, 31, to DJ Fat Tony’s set.
Meanwhile, TOWIE babe Demi Sims, 26, welcomed in London Pride on Friday night at a Superdrug Pride event at The Vauxhall Tavern.
London Pride 2023: Gemma was certainly in a celebratory mood as she joined pals Jedward at Clockstock, Chelmsford where they partied up a storm backstage
Bold: Meanwhile, TOWIE babe Demi Sims, 26, turned heads in a statement corset as she celebrated at a Superdrug Pride event
The reality star looked incredible in leather look statement basque and matching pleated mini skirt as she strolled along in knee-high blue biker boots.
Meanwhile, Jade Thirlwall attended a special Pride Brunch at Berners Tavern, on Saturday, which was co-hosted by Jean Paul Gaultier, Violet Chachki and Henry Holland.
The former Little Mix singer, 30, wowed in rainbow colours as she stepped out in a floor length tie dress frock and white trainers.
Nicola Coughlan, 36, channeled Barbie core in a hot pink dress as she joined Pixie Geldof, 32, who kept things muted in a low-key ensemble.
Derry Girls star Nicola wore her eye-catching frock with a baby pink black shirt while carrying her belongings in a heart print handbag.
London Pride! Jade Thirlwall attended a special Pride Brunch at Berners Tavern, on Saturday, which was co-hosted by Jean Paul Gaultier, Violet Chachki and Henry Holland
London Pride! Nicola Coughlan, 36, channeled Barbie core in a hot pink dress as she joined Jade at a special Pride Brunch at Berners Tavern
In good company: Also at the event was Pixie Geldof, 32, teamed jeans with a black ribbed cami and silky shirt
Pixie – the model daughter of Bob Geldof and Paula Yates – teamed jeans with a black ribbed cami and silky shirt, but added a subtle colour-pop with burgundy velvet shoes.
Jessie Ware, 38, looked sensational in a stretchy black maxi dress which featured the image of a wine glass across its front.
The singer completed her Pride look with a white clutch bag, a red manicure and heavy black eye make-up.
In addition to those attending London Pride events, some celebrities shared their support on Instagram.
Amanda Holden posted five shots of herself wearing bold outfits to create a rainbow of colours, and wrote alongside: ‘#happypride #chooselove’.
Wow! Jessie Ware, 38, looked sensational in a stretchy black maxi dress which featured the image of a wine glass across its front
Mwah! Henry Holland and Kyle De’Volle wore quirky looks for the day of LGBT+ celebrations
Fierce: Ru Paul’s Drag Race star Tayce put on a leggy display at the bash
Fabulous: Jade wowed in rainbow colours as she stepped out in a floor length tie dress frock and white trainers (Pictured with Arun Blair-Mangat)
Low-key: Pixie added a subtle colour-pop to her look with burgundy velvet shoes (Pictured with Oliver James Broughton)
Fabulous: Derry Girls star Nicola wore her eye-catching frock with a baby pink black shirt while carrying her belongings in a heart print handbag
Fun: The Bridgerton actress wore heart-shaped jewel embellished earrings
Fun: Jade’s stand-out T-shirt dress clung to her amazing figure (Pictured with JonBenet Blonde)
This year, the official London Pride parade ran from Hyde Park Corner, through Piccadilly Circus, down Haymarket and along Pall Mall to Trafalgar Square, culminating at Whitehall Place.
Beverley Knight, 50, shared a similar upload of herself in a variety of colourful looks for the same effect, which she captioned: ‘Happy Pride my luvs.
‘I hope you all have an amazing time! Please be safe. You have no idea just how much appreciate your acknowledgment of my allyship.’
Adam Lambert headlined the London Pride stage in Trafalgar Square, with support from Idina Menzel, Todrick Hall and a surprise performance from Rita Ora.
The parade – led by the Mayor of London – saw around 600 groups made up from LGBT+ Community Groups, LGBT+ businesses, and partners, joining together.
As a non-profit organisation, any surplus funds generated by London Pride are reinvested back into the LGBT+ community, to support initiatives and campaigns that aim to promote greater inclusivity and acceptance.
Looking good: Meanwhile, TOWIE babe Demi Sims, 26, welcomed in London Pride on Friday night at a Superdrug Pride event at The Vauxhall Tavern
Surprise! Adam Lambert headlined the London Pride stage in Trafalgar Square, with support from Idina Menzel, Todrick Hall and a surprise performance from Rita Ora
Social media support: Amanda Holden posted five shots of herself to Instagram wearing bold outfits to create a rainbow of colours, and wrote alongside: ‘#happypride #chooselove’
Allyship: Beverley Knight, 50, shared a similar upload of herself in a variety of colourful looks for the same effect