NewJeans know a matter or two about seasonal bops. Last calendar year, they gave us tune of the wintertime (“Ditto”) and track of the summer season (“Super Shy”). And now, they’re submitting prerelease monitor “Bubble Gum” for thought. Minji, Hanni, Danielle, Haerin, and Hyein dropped their latest tunes movie on April 26 right after a 9-thirty day period hiatus, giving lovers the opportunity to preview the sugar rush before it hits streaming products and services. The movie is reminiscent of a warm working day spent ditching class and blowing off steam at the seashore, shot by your BFF who files just about every very little factor on her camcorder. We see the five-piece train us how to blow bubbles (the two soap and gum), frolic in the waves, and enjoy all around at dwelling. It’s all soundtracked by sweet, bouncy pop, their trademark sing-rapping, and higher-pitched vocals. “Sweet like bubble gum, so sleek, gentle like a hug,” goes the English and Korean refrain. “Fly me more, let us go much away.”
Whilst NewJeans put together for a sweet-coated double comeback with single albums How Sweet on May 24 and Supernatural on June 21, the temper powering the scenes is bitter. The girl group is generated by Min Hee-jin, the CEO of their label, Ador, which solutions to father or mother enterprise Hybe. Chairman Bang Si-hyuk, the person who fashioned BTS and Hybe, and his CEO Park Ji-received accused Min of breach of have confidence in and other associated allegations more than statements she plotted to take manage of Ador previously this 7 days. As its stocks tumbled 15 per cent more than the program of the drama, the organization went as far as to ask for a shareholders conference to dismiss the Ador main. Min denied the statements in a teary push meeting on April 25, in which she argued she and NewJeans endured mistreatment following earlier alleging Hybe’s new team ILLIT copied NewJeans’ whole flow, term for phrase, bar for bar. Min mentioned she preferred to sue Hybe for damages in transform. When the legal struggle is ongoing, each get-togethers confirmed NewJeans will carry on to launch new music. We’ll nonetheless have our “song of the summer” contenders.
