Matthew McConaughey, Camila Alves Go Pantsless for Pantalones Tequila

Matthew McConaughey and wife Camila Alves are baring their butts in the identify of a fantastic cocktail.

In honor of Nationwide “No Pants Day” on Friday, May 3, McConaughey, 54, and Alves, 41, have released a tongue-in-cheek campaign — showcasing them sans pants, of training course — to advertise their alcoholic beverages brand, Pantalones Organic and natural Tequila. The cofounder partner-and-spouse duo are aiming to extol the virtues of their smooth, flavorful tequila although having a literal “bottoms up” strategy to numerous scenarios.

“We’re valuable about our tequila, not our trousers,” Chief Trousers Officers McConaughey and Alves explained in a Thursday, May well 2, assertion about the marketing campaign. “With the explosion in recognition of tequila, there is a stage of snootiness that’s crept into the classification. Individuals now talk about tequila the way they talk about wine. Though we’re all for being passionate about tequila, we preferred to remind persons that, earlier mentioned all, it’s meant to be pleasurable. Which is wherever the name Pantalones came from and that is why you won’t see us putting on any.”

In the marketing online video, McConaughey and Alves suit in a fast game of pickleball whilst tackling their prolonged-dreaded spring cleansing though declaring Pantalones the formal tequila of pickleball and spring cleansing time. They also bring again the supporter-favourite Pickle Margarita cocktail recipe that tequila enthusiasts can make at residence as they rejoice Cinco de Mayo on Sunday, May 5.

Pantalones Tequila, introduced in 2023, is produced by fourth-era agave growers at NOM1614, is licensed natural and manufactured from 100 p.c Blue Weber agave. The brand name is also committed to offering back again, donating a proportion of its earnings to environmental non-gain partners. Pantalones has also partnered with the Surfrider Foundation, a non-gain firm that has put in the final 40 several years dedicating alone to the protection and pleasure of the world’s ocean, waves and beaches.

McConaughey and Alves’ philanthropy extends outdoors of their brand, as well. Before this month, they attended the 12th annual Mack, Jack & McConaughey Gala with kids Levi, 15, and Livingston, 11, and daughter Vida, 14 in Austin, Texas.

The fundraising celebration, which is cofounded by McConaughey, nation singer Jack Ingram and faculty soccer mentor Mack Brown, positive aspects nonprofits committed to empowering young children The charity has contributed much more than $41 million to numerous organizations due to the fact its inception, according to the Mack, Jack & McConaughey internet site.

When not offering back again, McConaughey and Alves, who tied the knot in 2012, are concentrated on boosting their little ones in Texas just after relocating from California.

“We have been living a joyful daily life in Malibu,” Alves defined to Southern Living in March. “We experienced a beautiful dwelling that we’d constructed collectively and set a good deal of love and care into. We were being raising our young ones there. I was growing every little thing in the yard. I had bees building honey.”

She famous, nevertheless, that the “gravity” is various in Texas, and was joyful to say “let’s do it” when McConaughey admitted he wished to transfer to the Lonestar state.

“We can travel all around the environment but the moment I land in Texas,” Alves claimed, “the gravity just arrives down, my shoulders unwind, I know I’m household.”