She is known for pushing boundaries when it comes to daring fashion photoshoots.
And Kim Kardashian has certainly turned things up a notch with her latest SKIMS campaign which featured her oiled up bikini body being touched up by buff male models.
The 42-year-old mogul – who recently revealed her true feelings about ex-husband Kanye West around their children – took to her Instagram on Monday to share some racy snaps from the shapewear brand’s upcoming faux leather and scuba swim collection.
Kim sizzled in a tiny black faux leather bikini as she laid across the back of a hunky male model.
She teamed stylish swimwear with matching shiny knee high booties and matching clinging gloves which reached her biceps.
The collection drops on Tuesday at 9PM PST/12PM EST.
Eye-popping: Kim Kardashian was her own best advert once again as she showcased her famous curves for her latest SKIMS campaign
Ooh la la: The 42-year-old mogul took to her Instagram on Monday to share some racy snaps from the shapewear brand’s upcoming faux leather and scuba swim collection
In another one of the avant-garde snaps, Kim could be seen rocking a string bikini in the same faux leather while laid out on the floor and two models standing over her.
In her Instagram Story the star boasted that the upcoming collection features ‘our boldest swim ever for your best summer moments.’
This comes just a week after she opened up about her SKIMS success and reveled that she started thinking about shapewear in her teens.
The siren told Time magazine that she used to buy shapewear and dye it with coffee or tea to match her skin tone because the colors that were out there did not look like her olive coloring.
The next step was to make shapewear for all women and thus SKIMS was born.
Time launched one of their Most Influential Business covers featuring Kim for SKIMS on Tuesday. The issue hits newsstands this Friday.
Kim admitted that when fame first came knocking on her door almost 20 years ago she was not sure what to do.
‘At the beginning, when I didn’t really understand where my career was going because I was just kind of winging it, I would do licensing deals with a lot of different companies that would contradict themselves, like a cupcake brand with a weight-loss pill at the same time,’ she said.
All eyes on her: She showcased her curves alongside fellow stunning models
Three’s a crowd: She teamed stylish swimwear with matching shiny knee high booties and matching clinging gloves which reached her biceps
Vibes: Kim sizzled in a tiny black faux leather bikini as she laid across the back of a hunky male model
Cuddling up: She posed several times with the handsome man
Making a splash: The stunner posed on a balcony overlooking the pool
Changing it up: The models also sported the brown looks
Interesting: It was a very sexually suggestive shoot
Nice: The collection drops on Tuesday at 9PM PST/12PM EST
Big deal: Kim shot a sultry look at the camera
She does her own stunts: She impressively climbed up on a ladder in her heels
In her Instagram Story the star boasted that the upcoming collection features ‘our boldest swim ever for your best summer moments’
Scintillating: She keeps building on her empire
Ready for her close-up: She also took to her Instagram Story to share a behind-the-scenes snap of her getting make-up on
Skims, which first offered underwear and shapewear but expanded into loungewear, swimwear, tees, and dresses, has changed that—and the way the business world sees her.
And she was thrilled when SKIMS worked out: ‘I feel like, OK, I did it.’
SKIMS by the numbers: Founded in late 2019, Skims says it made $500 million last year, 25% more than projected and 80% more than it made in 2021, which was up 90% from the year before.
So far, 2023 has been a down year for underwear sales, but buoyant for Skims; CEO Jens Grede, who co-founded the company with his wife Emma and Kardashian, says that sales of its intimates increased 86% year over year in April.
In its latest round of funding in January 2022, the brand, which is privately held, was valued at $3.2 billion, double what it had been valued just nine months prior.
Biz babe: This comes just a week after she opened up about her SKIMS success and reveled that she started thinking about shapewear in her teens
Crafty: The siren told Time magazine that she used to buy shapewear and dye it with coffee or tea to match her skin tone because the colors that were out there did not match her olive coloring; here Kim is seen in her SKIMS/Fendi collaboration
Cover girl: The next step was to make shapewear for all women and thus SKIMS was born
She makes swimwear too! Time launched one of their Most Influential Business covers featuring Kim for SKIMS on Tuesday. The issue hits newsstands this Friday
Co-Founder Jens Grede on Kim: Grede says Kardashian is one of the best creatives he’s worked with. ‘To be a successful creative director today, you’ve got to have a point of view of the world,’ said Grede.
‘You’ve got to have a very clear aesthetic that is identifiable to you, and you’ve got to be able to intimately understand popular culture.’ When he first showed Kardashian the packaging for Skims, she replied that it didn’t look like something you’d find in her home. It went back to the drawing board.
‘It was Kardashian’s idea to get Snoop Dogg and his grandkids to do the Christmas campaign and to use the two actresses who played grifters in White Lotus for another. ‘She knows how to orchestrate popular culture,’ says Grede.
