Everything to Know About Nordstrom’s Anniversary Sale 2024

If you’ve been waiting for an excuse to add some new shoes to your summer rotation, upgrade your wardrobe with dresses and other seasonal staples, or refresh your beauty supply, the upcoming Nordstrom Anniversary Sale is the perfect excuse. You can score steep discounts on covetable brands across a variety of categories including fashion, beauty, kids, and home. Best of all, the retailer just rolled out a sneak peek of the Nordstrom Anniversary Sale, showcasing all of the products that will be discounted for the event. If you’re looking to get in on the best deals before they sell out, a little strategy is required. To make navigating the sale easier, we’re breaking down everything you need to know. We’ll take you through the basics of explaining what the sale is, when it takes place, who gets to shop when, and what deals you can expect, so you can be ready.

What Is the Nordstrom Anniversary Sale?

You can think of the Nordstrom Anniversary Sale as the retailer’s version of Black Friday, and like Black Friday, this sale only happens once a year. Everyone can join in on the sale from July 15 through August 4, but card members can get early access with three different tiers of start dates for the sale. Icons can shop from July 9 through July 14, ambassadors can shop July 10 through July 14, and influencers can shop July 11 through July 14.

What Deals Can You Expect at the Nordstrom Anniversary Sale?

With the ability to preview the sale, we’re already adding the products we’re most excited about to our wishlists. We’ve honed in on a mix of cult beauty products and fashion must haves. For skincare, we’re ready to pounce on this incredible deal on the Supergoop! Unseen Sunscreen Jumbo + Go Set ($52, originally $78) to protect our skin all summer long. The Nuface Trinity+ Smart Advanced Facial Toning Starter Kit ($265, originally $395) will be offered at an incredible deal. It’s the perfect time to snatch up investment-worthy hair tools like the T3 Featherweight StyleMax Dryer ($130, originally $200).

If you need to restock your makeup bag favorites, you won’t want to miss the Westman Atelier Petite Lit Up Highlight Stick Duo ($40, originally $52) deal. For your closet, the Farm Rio Palms Paradise Long Sleeve Wrap Mini Dress ($180, originally $258) can be dressed up with heels or down with western boots or sneakers. Speaking of shoes, these adorable Nordstrom Mary Jane Flats ($60, originally $90) go with practically everything and come in several colors. For a comfy pair of sandals that mold to your feet, grab a pair of the Birkenstock Arizona Big Buckle Slide Sandals ($120, originally $160). We promise you’ll be living in them all summer long (and beyond, really).

For the fastest and most stress-free way to get the deals you’re most excited about, be sure to scan the Nordstrom Anniversary Sale preview to get your wishlist ready for your shopping day.

Angela Elias is a contributing editor for PS Commerce. In her former roles at PS, she led the relaunch of its Latine identity and family-focused verticals, directed its Home vertical, and hosted shopping segments. She has nearly 15 years of experience working in the lifestyle space as a writer, editor, content strategist, director, on-camera talent, and publicist.