Doja Cat’s Satisfied Gala couture is getting some extra “Attention” from an unlikely supporter: Ikea.
The Grammy winner was photographed leaving the The Mark Resort in New York City on Monday evening donning two bath towels — one as a dress and yet another well balanced atop her head — ahead of her ascent up the Met’s legendary staircase.
The pre-gala get-up raised eyebrows from at-property critics looking at from their couches, with some likening her Vetements glance to an Ikea towel, inspiring the Swedish residence merchandise huge to reimagine Doja Cat’s ensemble with their individual items, probable costing a great deal less than the cotton couture.
“Have you Achieved the newest addition to our variety. Introducing the DÖJA Towel gown,” Ikea British isles wrote on Instagram alongside the carousel of pictures that includes a design parading all over an Ikea retail outlet when dressed as the “Demons” singer.
In one photo, Ikea’s inked design posed in front of a keep pushing a branded cart donning stilettos and a stark white bathtub towel. Connected was a comically huge treatment tag — akin to the “DRESS” label observed on Doja’s shower chic frock — that reads “DÖJA,” alongside a cat icon.
On TikTok, the United kingdom branch of Ikea posted a humorous video clip of the model galavanting by means of an Ikea storefront, perusing the tub division and chowing down on the store’s well-liked meatballs.
“POV: You have the Achieved Gala at 5 p.m. and a meatball evening meal at 6 p.m.,” the brand wrote on the clip, which has amassed additional than 19,000 views.
Instagram buyers have been fast to praise the conglomerate’s intelligent quip on-line, contacting it “brilliant” and “genius.”
“Give the advertising and marketing team a elevate,” applauded a single person.
“The promoting crew works Speedy,” a further gobsmacked viewer commented.
“Bet it is a lot much less expensive, much too,” a person consumer wrote. (The FREDRIKSJÖN towel is just $14.99 on the Ikea site.)
“IKEA channeling their interior @dojacat,” joked somebody else.
Right after speculation as to what her Satisfied Gala appear would be — and days of teasers about her collaboration with Vetements — the “Paint the Town Red” rapper arrived in an oversized white T-shirt soaked with hair gel.
While some critics bristled at her virtually naked exhibit on the star-studded carpet, she told Vogue livestream co-host Emma Chamberlain that she donned a white tee due to the fact “cotton is the most-utilised flower,” therefore a “poetic choice” for the evening’s gown code “Garden of Time.”
The wardrobe staple, she included, is “classic” and “timeless.”
