ColourPop’s “Pokémon” Collection Is the Epitome of Nostalgia

From “Twilight” to “Splendor and the Beast,” ColourPop is recognized for placing out some nostalgic collaborations that provide us right again to the ’90s and early 2000s. Even now, the brand’s latest selection will be sure to convey collectively natural beauty fans and cartoon fans alike because the ColourPop x “Pokémon” fall is pretty much in this article.

“This collaboration has been a longtime ask for from our prospects – and we constantly appear to our community and listen to what they are hoping to see,” Nichole Reed, supervisor of product or service growth at ColourPop, tells PS. “As a superfan of ‘Pokémon’ myself, I needed to consist of as lots of components as doable from the original tale. We place ourselves in the footwear of other followers of the demonstrate and tried to imagine what they would want to see from this partnership.”

Launching on May 9, the assortment will 1st be are living on ColourPop.com at 10 AM PST and then in suppliers and on the web at Ulta Natural beauty commencing Could 12. The total start will consist of every thing from eyeshadow palettes to product blush, with things being marketed each separately and in curated bundles. It will also involve a freshly-developed formulation from the brand name. “The pH Lip Balms are a new technological innovation for us and we experimented with to emulate a nostalgic, holographic really feel,” Reed states. “There is certainly so much storytelling and a lot of hidden things to uncover in just each and every product in the selection.”

If you happen to be as excited as we are for the approaching “Pokémon” x ColourPop line, we have an special sneak peek at the comprehensive lineup of items that will be offered for you to shop starting off Thursday. Preserve looking through to get a head start out on curating your browsing checklist.