Camila Cabello Is the New Face of Rum Brand Bacardi

Camila Cabello teamed up with Bacardí rum in her first at any time spirits collaboration – while also promoting her new solitary “I LUV IT.”

To announce Cabello’s new marketing campaign with the alcohol manufacturer, the singer, 27, appeared in a 30-second online video, directed by Nicolás Mendez, which showcased Cabello’s new tune “I LUV IT” though she sipped Bacardí.

“I was so excited when Bacardí asked me to be the facial area of their rum! As a Cuban American, my family members has constantly beloved rum, and I was normally surrounded by Bacardï from dwelling in Miami, so this designed feeling as a collaboration,” the “Havana” songstress shared in a push launch on Tuesday, April 9, incorporating that she loves that they carry “that excellent Caribbean energy” with each and every products they launch. “I also love their passion for heritage, and the seems from Miami and Cuba have always influenced my songs.”

Along with her partnership, Cabello launched her individual Bacardí cocktail, known as the I LUV IT Punch, impressed by her new single.

https://www.youtube.com/enjoy?v=tKv50TW83Po

“It’s my personal twist on a rum punch, with some of my most loved components, like Bacardí, St-Germain elderflower liqueur, passion fruit nectar, lime juice, and coconut water,” she spelled out. “Knowing the vibe of the marketing campaign, I desired this cocktail to remind people of a ideal Miami night time, heading dancing around the city with close friends. I hope you are right away transported below.”

Prior to announcing her collaboration with Bacardí, Cabello dropped her new one, “I LUV IT,” in March – and teased that she is scheduling to fall much more new tunes in 2024.

“Seeing you love this is so enjoyable,” the singer wrote by way of Instagram in March. “This is only the starting of the journey pls know I adore you.”

Cabello later claimed that she has entered a “new era” that feels extremely “fresh.”

“It feels like nighttime in Miami, following the sunshine sets and anything can occur,” she shared in the push launch on Tuesday, including that her Bacardí ad is a “big indication” of issues to occur. “My glam and styling groups also genuinely aided me embrace this new seem. A contemporary seem can make you experience distinct – it filters as a result of to the music and exhilaration around a new task.”

In Cabello’s “new era,” she also dyed her hair blonde – which she admitted was a “chaotic” and “brave” final decision.

“I sense like I wanted to have a distinctive physical look,” she instructed Puss Puss Journal in a February job interview. “Something diverse to kind of support me channel that strength that I accessed in my songwriting voice far more.”