Billie Eilish announces third studio album Hit Me Hard and Soft and reveals release date and merchandise: ‘Can’t wait for you to hear it!’

Billie Eilish and her big brother Finneas officially announced her third studio album was titled Hit Me Hard and Soft, and it will drop May 17 with no preceding singles.

‘So crazy to be writing this right now I’m [nervous and excited],’ the 22-year-old pop star – who boasts 262M social media followers – wrote on Monday.

‘Not doing singles. I wanna give it to you all at once. Finneas and I truly could not be more proud of this album and we absolutely can’t wait for you to hear it. Love you, love you, love you.’

The 26-year-old musician added in his own post: ‘I love this album so much, so grateful I got to make this with Billie, so glad it’s about to be yours.’

Billie and Finneas’ posts received congratulatory comments from Black Mirror actor Aaron Paul, reality star-DJ Paris Hilton, and Friday hitmaker Rebecca Black.

Eilish was not happy Rolling Stone leaked the titles of all 10 tracks, posting (then deleting) Instastories captioned: ‘F*** Rolling Stone’ and ‘F*** you guys @Rolling Stone.’ 

Hit Me Hard and Soft – available in digital, CD, vinyl, and cassette formats – will feature ‘genre-bending, trend-defying’ songs named Skinny, Chihiro, The Greatest, and L’amour de ma vie. 

The watery cover image and accompanying 18-second video teaser, featuring a hand grasping the nine-time Grammy winner in a pool, was shot by underwater photographer William Drumm. 

Billie has also released a line of new merchandise including two T-shirts, two hoodies, a tank top, a poster, shoelaces, and a necklace. 

Eilish’s new record promises to ‘hit you hard and soft both lyrically and sonically’ and ‘journeys through a vast and expansive audio landscape, immersing listeners into a full spectrum of emotions.’ 

The TV singer’s new billboards plastered across various cities have teased lyrics like ‘She’s the headlights I’m the deer’ and ‘I try to live in black and white’ and ‘Did I cross the line?’ 

Last Thursday, Billie – who gets 65.4M monthly listeners on Spotify – Instastoried a snap of her ‘Hard & Soft’ hip tattoo, which fans now realize was her album title. 

Eilish had first unveiled the ink while attending the Variety Hitmakers Brunch in Los Angeles back on December 2. 

Billie and Finneas (last name O’Connell) recently won two Grammy Awards, a Golden Globe Award, and an Academy Award for their whispery track What Was I Made For? off of the Barbie soundtrack. 

The brother-sister act – who were born and raised in LA’s Highland Park – employ their parents Maggie Baird and Patrick O’Connell work as her personal assistant/fan-outreach coordinator and utility player.