An Active Person’s Guide to Athlete-Owned Beauty Brands

Celebrity beauty makes are a dime a dozen these days. Involving Selena Gomez’s Exceptional Beauty, Beyoncé’s Cécred hair-care line, and Rihanna’s Fenty Splendor (just to title a couple), a celeb-established makeup or pores and skin-treatment line is not a novelty any more. A new population of magnificence entrepreneurs has semi-lately entered the foray, on the other hand: athletes.

A handful of athletes have expanded their aggressive expertise into the beauty room not too long ago, like some pretty weighty hitters. With dedication that spans past their activity, athletes such as Serena Williams, Naomi Osaka, and LeBron James, and much more have produced splendor brand names that assure success as spectacular as their stats on the subject.

Even Dwayne Johnson (indeed, as in “The Rock”) has entered the match, creating a men’s particular care model properly termed Papatui, which is a portmanteau that nods to his Samoan heritage. Immediately after all, self-treatment and magnificence servicing usually are not just for teenagers on TikTok every person justifies to spend time and revenue into their plan. With a collection of multi-objective goods and superior-excellent elements, we’ve taken a vested fascination in these athletes’ beauty brand names.

Ahead are some of our beloved athlete-owned beauty models, which includes editor-authorized merchandise suggestions from just about every manufacturer.