A Timeline of Every Celebrity Beauty Brand — Including Wyn by Serena Williams

There once was a time when it felt like each celebrity experienced a fragrance, from Britney Spears to Jennifer Lopez to Paris Hilton. Now, it feels like every superstar has their have natural beauty manufacturer, and it isn’t going to feel to be slowing down at any time before long — in point, celeb-owned natural beauty corporations only feel to be picking up pace.

Rihanna (operator of Fenty Splendor and now Fenty Skin) and Kylie Jenner (of Kylie Cosmetics) were once the image of success when it came to side hustles by way of beauty manufacturers, but that is now turn out to be the norm. Possessing actresses, singers, versions, and athletes double as splendor model ambassadors is nothing at all new, but in modern a long time, we’ve witnessed far more celebs break off on their have and make namesake providers. In 2020 by yourself, we observed more than 10 new superstar-owned companies strike the sector, adopted by 15 much more in 2021. In 2022, we saw 18 superstars start their future enterprise into natural beauty and, when the launches eased up a bit in 2023, it truly is buying back again up in 2024.

In fact, inside of the initially few months of the 12 months, we have found beauty brand names from Hilary Duff, Sofía Vergara, and Beyoncé. Singer Sza also introduced on Feb. 1 that she wore her personal lip merchandise to the Billboard Ability 100 Event, hinting that she much too may well drop a selection shortly. Then, hot on her hills came Bella Hadid, who announced the start of her possess brand name, Orebella, on Feb. 22. On March 7, Dwayne “The Rock” Johnson announced his newest undertaking Papatui, a men’s private-care line and a thirty day period later on April 3, Serena Williams revealed aspects of her makeup brand, Wyn Magnificence. We can see why it may well be tricky to maintain track, so we rounded them up in a comprehensive checklist of movie star splendor makes in advance.

It all commenced many years in the past. From the most up-to-date launches in 2024 courting back again all the way to the 1990s, these are all of the movie star-owned magnificence models that have arrive to fruition over the very last 30 a long time — which include the types that are no far more.