Overstock.com will relaunch Bed Bath & Beyond after buying its IP assets for $21.5 million

Overstock.com will relaunch Mattress Tub & Past right after getting the troubled home merchandise retailer’s mental house in a bankruptcy proceeding for $21.5 million.

In a push launch Wednesday afternoon, Overstock claimed that inside of the future week, it would debut a new Mattress Bathtub & Further than web site in Canada, followed weeks later by the relaunch of a refreshed web site, cellular app, and loyalty software in the United States.

At that place, the organization stated, buyers of both equally Overstock and Bed Tub & Further than will come upon a single on the net browsing desired destination at bedbathandbeyond.com.

“Bed Bath & Further than is an legendary consumer brand, very well-recognized in the household retail marketplace,” reported Overstock CEO, Jonathan Johnson. “The blend of our winning asset-light company product and the substantial recognition and loyalty of the Bed Bath & Further than model will make improvements to the customer encounter and posture the Firm for accelerated market share growth.”

A personal bankruptcy courtroom decide authorized Overstock’s all-cash $21.5 million bid for Mattress Tub & Beyond’s intellectual home belongings on Tuesday. The enterprise reported the shift would not influence Bed Bathtub & Beyond’s actual physical shop areas, which are however slated to near.

The shift also is not going to effect Obtain Invest in Child, which may now be slated for two individual auctions in accordance to CNBC, just one for the chain’s mental home, which includes its trademark and domain and one more for its actual physical outlets.

Mattress Bathtub & Outside of submitted for personal bankruptcy security in April, and the fate of its Buy Obtain Toddler subsidiary stays to be found.

At the time of its bankruptcy filing, Bed Tub & Further than noted debts of more than $5 billion. The company folded despite many makes an attempt to revive the flagging brand name, together with a small-lived intervention final year by current GameStop Government Chairman Ryan Cohen. Component of Cohen’s proposed turnaround technique involved spinning off Get Buy Newborn, which he said in a March 2022 letter was likely “much much more valuable” than Bed Bathtub & Beyond’s complete sector capitalization.

Mattress Bathtub & Over and above shut several areas as component of its early attempts to lower expenses.

Cohen’s transient fascination in the company — he offered his posture in the business in November 2022 with no even further remark — set Bed Tub & Over and above shares into the realm of meme shares, a retail investor-driven phenomenon in which having difficulties firms achieve fascination from working day traders who are betting on a very long-shot revival.

While now truly worth much less than $1, its shares have climbed close to 19% in the previous 30 days on studies that the corporation was properly paying out off some of its money owed.