Welcome back again to “The O.C.,” bitch — nicely, sort of. Just about 21 a long time immediately after everyone’s favourite coastal drama initially premiered on Television set, Rachel Bilson is having back into character for a cheeky 21Seeds marketing campaign reintroducing audiences to Summertime Roberts — and maybe, their new beloved tequila.
Aptly titled “Serving Summer season,” the campaign sees Bilson reprise her beloved part by means of a sequence of 3 15-2nd advertisement spots: “The Spicy Supply,” which features the 21Seeds Cucumber Jalapeño Tequila and a spicy face from Summer’s previous “The V.O.C.,” which options the 21Seeds Valencia Orange Tequila and a reattempt at Summer’s staple catchphrase and “The Paloma Occasion,” in which Summer months utilizes a 21Seeds Grapefruit Hibiscus Tequila to blend a Seed Paloma to pool-occasion perfection — and encounters a similar yogalates debacle from the original series.
In collaboration with the show’s creators, Josh Schwartz and Stephanie Savage — who served bring these advertisements to lifestyle — the marketing campaign has all the things that to start with produced audiences drop in love with the nostalgic collection: a touch of drama, a nod to the original’s intro with a stunning pan over Orange County’s coastline, and an inimitable West Coast vibe that few tv exhibits have at any time been equipped to seize.
As for how it felt slipping again into the entire world of the sunshine-drenched, Y2K-centric drama, Bilson tells PS: “It was so straightforward — like, alarmingly so. Some of the iconic lines from the clearly show, we bought to revisit, which was a ton of pleasurable. It just felt so natural and standard.”
Though there are not any concrete plans for a reboot of “The O.C.” — at the very least not at the time of this publishing — Bilson teases that though it truly is “up to the powers that be,” she absolutely wouldn’t be opposed to revisiting that world once again. “If we could get all people back again collectively, it would be remarkable — it would be so interesting. But I am also Alright with leaving it [because] what we experienced was so particular. And if it was that, that is great. If most people would like to do it yet again, that’s excellent, too. Both way, I am just tremendous grateful.”
We spoke with Bilson about what it meant to bring back again her “The O.C.” character, her beloved approaches to love 21Seeds tequila (specially all through the summer), and all of the other merchandise necessities she cannot stay without. From a flavored lip balm and an adjustable pillow to a sporty particular have-on bag, continue to keep looking through to store her most loved product or service have to haves.