Zenia Mucha, who put in two decades as Disney’s best spokesperson right before leaving the enterprise in 2021, has been hired at TikTok. She’ll provide in the freshly formed part of chief model and communications officer and will be liable for TikTok’s world-wide advertising and marketing and communications procedures.
Mucha’s hiring is section of a greater shakeup at TikTok. Vanessa Pappas is stepping down as the company’s chief working officer and Adam Presser, the recent main of personnel, has been promoted to head of operations.
“Given all the successes achieved at TikTok, I finally sense the time is ideal to shift on and refocus on my entrepreneurial passions,” Pappas claimed in a note to team. “I know the corporation has a pretty shiny and steady upcoming underneath the robust management of Shou Chew and our govt team, I will be here to aid him, the management workforce and all of you for the duration of this changeover by having on an advisory purpose for the corporation.”
It seems that Considerably has very long been on TikTok’s radar as she worked previously this year on the team that coached its CEO Shou Zi Chew for a congressional listening to in March. The U.S. govt has threatened to ban TikTok thanks to China’s impact in excess of the app and the communist regime’s capacity to intently keep track of the info of its people. TikTok has also been scrutinized for spreading of misinformation and destructive content.
At Disney, Mucha was recognized for her total-throated advocacy of the firm and affect that prolonged over and above her position of senior executive VP and chief communications officer. The New York Moments after explained her as “director of revenge.” After 20 several years at the media large, she stepped down at the close of 2021 to coincide with Bob Iger’s exit as executive chairman. Iger previous drop rejoined Disney as interim CEO.
Just before becoming a member of Disney, Mucha worked in politics as communications chief to then-New York Gov. George Pataki. She also labored for previous New York Senator Alfonse D’Amato.
