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Skai Jackson is in her nostalgia period. At just 22-many years previous, the actress and multihyphenate has achieved much more in her existence than most — obtaining starred in tasks like “Liberty Kid,” “Bunk’d,” and Disney’s hit unique collection, “Jessie,” all even though garnering a legion of over 20 million fans across her social media profiles.
Now, Jackson’s spending homage to her before many years in Hollywood by way of a particular marketing campaign with Band-Aid, which attracts inspiration from a business she shot with the manufacturer at just 5-decades outdated. In celebration of Band-Aid’s iconic jingle turning 50 this calendar year, Jackson has teamed up with the legendary label to reboot its beloved “Trapped on You” anthem through a much more present day lens.
“Band-Support actually achieved out to me because they are executing this new jingle and they considered it would be so entertaining to recreate our aged situations alongside one another from when I was five-years previous. Promptly, I was like, ‘Yes, this has to come about.’ I was so on board,” Jackson tells PS in an unique interview. “I’m so fired up to get to introduce this new jingle with them [Band-Aid], make some pleasurable TikTok videos, and also stimulate other individuals to make their personal videos, simply because I’m going to be searching at all of them and stitching them with each other.”
Harnessing her social media existence, Jackson’s revamped jingle has the same catchy sensibilities as its predecessor, but with a reformed structure that’s produced to be reimagined, so other TikTok users can also hop in on the craze with their individual renditions of the track.
We spoke with Jackson about her new “whole-circle” Band-Help partnership, how she approaches information creation, and all of the products she can’t stay with no — from an affordable brow gel to a logo Louis Vuitton travel bag and a lot more.